Natasha has been a long-time integrated strategist. Working across Europe and the Middle East, she’s advised many governments, brands and corporations on how to navigate the new digital world, but always felt she perhaps wasn’t spending enough time helping her family to navigate it!

Growing up, Natasha played competitive chess in the UK and was one of the leading female youths in her region. While she later gave up chess in lieu of sports, playing the game in her early days had an undeniably positive impact on academic achievements, as did her engagement with sports.

Now a mother, she’s witnessing firsthand the effect that passive engagement with technology can have on child development, concentration spans and physical activity. As a result, she set up SuperMoves to help promote critical thinking in children, in a fun, engaging and active way.  Natasha has brought together experts in the fields of education, sports, strategy games and child development to create a unique and engaging program that is rolling out in schools across Dubai, and beyond.